GUYLIAN
This is a brand redesign of a company called Guylian. Guylian is a belgian chocolate company that is known for their signature chocolate truffle seashells. The story of Guylian started as the founders, Guy Foubert and Liliane, fell in love with each other. Both of their names combined together to create their company name, Guylian. Chocolate and love was a common interest of both founders and that’s how the company got started. Their products are targeted towards chocolate lovers that enjoy fine and delicate chocolate that could be shared with a loved one. For their packaging and identity design, I wanted to give it a more elegant, sophisticated and classy look. For their logo, I wanted to combine a heart and seashell together with a clean serif font so it can relate back to chocolate and love, which was how the company got started between the founders.