BORN WILD
This is a campaign for a museum exhibition called "Born Wild". The exhibition showcases contemporary animal sculptures from famous artist, Richard Orlinski. The term, born wild, is a conceptual view of the artist. Born Wild is about turning negative impulses into positive emotions. The artists' work represents savagery, fierceness and beauty from each sculpture. The target audience of this campaign is towards young museum tourists who are fans of Richard Orlinski. The idea of the campaign is to show the ferocity and powerfulness of each animal.